John is a graduate of the University of Chattanooga with a BS in Business Administration. He is also CEO and Founder of Creative Marketing Strategies. He previously served as National Sports Manager for Coca-Cola USA and Vice President of Communications for the 1984 Los Angeles Olympic Committee. He was a founding member of the Atlanta Sports Council and Chairman of the Super Bowl Bid Committee. He was a three-time All-Star running running back in semi-pro football and an All-American in TFA/USA track and field.